Presenting ‘Hybrid Exhibition’ by Fillip Studios x Anne Pieterse

08 april 2022

Visualization of Hybrid Exhibition: scanning a paper poster with a phone, which shows a 3D sphere in augmented reality

Hybrid Exhibition: merging the off- and online exhibition experience

How can a digital ‘layer’ elevate a physical experience, and the other way around? Does the answer to this question provide new ways for people to take part in an exhibition, even if they are not able to visit physically?

Anne Pieterse and Fillip Studios proudly present Hybrid Exhibition, a research project that investigates these questions. Here, we merge the power of paper with the magic of augmented reality and the convenience of video calls.

Visualization of Hybrid Exhibition with paper poster, augmented reality and video call by the artist

Now everyone can attend exhibition openings from their own home.

Through a paper invitation, we share part of the exhibition in a floor plan, which contains an AR layer to have a closer look at the work. Moreover, online visitors can tune in at a scheduled time for a live video tour with one of the artists.

Increased accessibility and inclusiveness

Initially, the goal for Hybrid Exhibition was to be prepared for another round of Covid-19 measures, but the framework that arose along the way turned out to be a useful tool for increasing accessibility and inclusiveness in the broadest sense of the word.

Receiving a paper invitation makes the experience special, memorable and tangible.

Receiving a paper invitation makes it special, memorable and tangible.

More information

Want to know more? Have a look at our Hybrid Exhibition brochure (PDF).

If you would like to incorporate more accessibility and inclusiveness in your projects or exhibitions, contact us to receive our hybrid toolkit for free.

Hybrid Exhibition is a project by Fillip Studios and Anne Pieterse in the context of the program ‘Bouwen aan Talent’ (Building Talent) from Creative Industries Fund NL. In the program, young designers are matched with established design agencies to develop a project together.